Valid Agenda

Valid Agenda / Brand reference

Clarity.
With dimension.

A clear commercial voice. A schematic world with depth. The ingredients that make Valid Agenda feel like Valid Agenda.

The idea at the centre

Give your AI project a valid agenda.

Workflow first. Evidence before expansion. A named owner and a credible path to payback.

01 / Identity

One mark. A clear signature.

Valid Agenda full colour logo

Primary lockup

The full name and mark. Use on white or very light backgrounds.

Download SVG ↓
Valid Agenda circle mark

Circle mark

For compact placements, profile images and site icons.

Download SVG ↓
Valid Agenda standalone mark

Standalone mark

For placements where the Valid Agenda name is already clear.

Download SVG ↓

Keep the original proportions and colours. Leave generous clear space around the mark. Place it on a quiet background; avoid stretching, recolouring, glowing edges or competing decoration.

02 / Colour

Navy leads. Orange decides.

#134061

VA Blue

Authority & structure

Headings, body text, linework and the core identity.

#f48847

VA Orange

Decision & action

Primary actions, selected paths and the mark’s accent. Use selectively.

#8eb6dc

VA Teal

Supporting structure

Secondary linework, quiet geometry and environmental colour.

#00f2ff

Electric Teal

Light & energy

A restrained rim or data route in the scene. Keep it off reading text.

#ffffff

Paper

Room to think

The reading canvas. Give content space and a clear, solid surface.

Use navy text on paper for reading, and navy labels on orange actions. Pale blue and electric teal are supporting colours, not body-text colours on white.

03 / Typography

Straightforward, at every scale.

Inter / Marketing typeface

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Headlines · bold · tight tracking

AI that pays back.

Body · regular · 16–18px

Start with the workflow. Understand what it costs today. Make the next decision with evidence.

Controls: 14px minimum. Metadata: 12–13px.

Keep reading text sharp, level and on a solid surface. Use weight and space for hierarchy.

04 / Visual world

Core Schematic.
A synthwave influence, with purpose.

Perspective grids, a distant horizon, filled navy glass and selective light give the brand its sense of depth. The story moves from noise to an owned agenda. Content stays clear in front of that world.

Core Schematic scenescape: filled navy glass forms and selective orange routes on a glossy perspective grid, beneath a pale sky and distant faceted mountains.
Blank scenescape · An original generated example of the Core Schematic environment. Use the published colour values for final production artwork; add typography separately.

01 / Ground & horizon

A glossy navy grid recedes towards a pale horizon. Filled, faceted mountains fade into the distance; fine wire edges describe their structure.

02 / Routes with purpose

A few deliberate connections give the scene direction. Orange marks a selected route. For a chaos-to-order story, introduce complexity only where the message calls for it.

03 / Material & light

Glass volumes have filled faces, visible depth and restrained luminous rims. Shared light and shadow make the objects belong to the same world.

04 / Room for content

Keep open space in the environment. When a layout needs copy, add a solid white reading plate separately, with sharp navy text and no perspective distortion.

Reusable image brief

Use this with the reference image. Adapt the story and composition to the message.

Create a Core Schematic brand scene for Valid Agenda in a wide landscape composition. Use VA Blue #134061 as the dominant material, VA Orange #f48847 for selected decisions and routes, VA Teal #8eb6dc for supporting structure, and restrained electric teal #00f2ff for edge light only. Set a glossy navy perspective grid below a pale cool sky. Low-poly mountains have filled, faceted faces and fine wire edges. Keep them on a distant horizon, with softer contrast and atmospheric fade; foreground geometry stays sharper. Grid lines converge towards a bright, pale horizon band. Connect a few substantial filled navy glass volumes with deliberate orthogonal circuit paths. One selective orange path marks a decision. Give objects mass, depth, occlusion and controlled luminous rims, not just empty outlines. Keep generous open space across the central ground and sky. If the message calls for a chaos-to-order story, introduce tangled routes in one area and resolve them into ordered connections elsewhere; this is optional, not the default background. Generate the environment without text, logos, cards or reading plates. Use one coherent light direction across the ground and volumes. When composing a finished layout, add a solid white, front-facing reading plate separately if needed, with a fine navy border and restrained directional shadow. Keep it clear of busy geometry. Add final copy in Inter, flat, sharp and high-contrast, with no glow, blur or perspective distortion. The feeling is calm control and commercial clarity, with synthwave depth and perspective. Avoid purple or pink vaporwave, decorative suns, sci-fi HUDs, particle storms, excessive bloom, frosted reading panels and equal neon brightness on every line. Adapt the composition to the message; do not add a giant logo or a chaos field to every image.
Open the complete Markdown reference ↗

The cinematic surface

Depth, light, direction.

The homepage uses filled glass formations, perspective terrain and a scroll-driven journey. Navy anchors the world; orange marks moments of decision.

See the homepage in motion ↗

The working surface

Paper, structure, focus.

Tools and reading pages use white space, fine borders and direct hierarchy. The atmosphere supports the task; it never competes with it.

See the calculator ↗

Keep the signal

Filled forms with visible depth. Restrained edge light. Fine structural lines. Sharp, quiet reading plates. Motion that follows the journey and respects reduced-motion preferences.

Leave out the noise

Purple and pink vaporwave, decorative suns, sci-fi dashboards, empty wireframe scaffolding, frosted copy panels and glowing text. If atmosphere makes reading harder, reduce it.

05 / Voice

Commercial. Plain-spoken. Accountable.

Speak to owners and leaders who need to make a decision. Name the workflow, the cost, the owner and the next step. Be specific about evidence and honest about uncertainty.

Sounds like us

“Find the workflow costing you time. Test the smallest useful change. Measure what comes back.”

Too much theatre

“Unlock limitless potential with revolutionary AI transformation.”

Core Schematic · Marketing brand reference · September 2026. Product interfaces may have their own typography and interaction rules.